Worldwide excellence in trichology.
To promote leadership in trichology and excellence in client/patient care through education and advocacy.
Provide the public with access to competent and ethical trichologists.
Provide educational materials for the public who seek up-to-date and reliable information for their hair or scalp problem.
Provide continuing education for members of the World Trichology Society.
Compassion and caring for clients/patients to deliver the highest quality trichological care.
Promote excellence in educational standards for student-trichologists worldwide.
Adherence of members to a strict standard of clinical conduct and ethics so that the public and other professionals may derive confidence.
Promote interdisciplinary interaction between trichologists, physicians and other specialties for the benefit of the client/patient.
Acknowledging, respecting and valuing differences in approach, ideas and practice styles.